Customer: Meinrad

Translation. Localization. Service.

Meinrad is one of the 40 largest translation companies in Western Europe and focuses on technical and medical translations. They use state-of-the-art technologies and tools for the translation process and rely on a network of professional specialist translators all over the world.
To ensure that everything runs smoothly, Meinrad has a team of service-oriented project managers, localization engineers and in-house linguists. In addition to traditional translation, they also offer services related to the translation process: from process optimization to training, interim management and practical server solutions, everything is included.

www.meinrad.cc

“The Ninjas don’t give us the fish, they show us how to fish. This is one of the main reasons why we decided to cooperate with them, and they have successfully put this motto into practice. We especially appreciate that the Ninjas are personalities with a lot of experience. They simply know what they are doing.”

Eva Reiterer
Managing Director Meinrad.cc

Challenge at Meinrad.cc

Meinrad has a wide variety of customers from the mechanical engineering, medical technology and software sectors . It was therefore important for Meinrad to improve its communication in the digital world towards the different target groups and to make its core competencies and services more tangible. Furthermore, Meinrad had been toying with changing your HubSpot onboarding agency for quite some time, as it was insufficiently responsive to the desired requirements.

Growth Ninja’s solution for Meinrad

The solution to these challenges had several levels: in order to clarify why the appearance and communication in the digital world towards the customer did not have the success that Meinrad expected, a brand positioning was carried out.

This clearly showed that parts of the company’s presentation to customers were not appropriate – neither visually nor in terms of content. A redesign of the logo and corporate design followed, complemented by a complete website relaunch with a change in content focus from core competence to addressing target groups and linking with HubSpot. After various training sessions, Meinrad was then HubSpot-ready and could easily take over customer communication and engagement himself with workflows and sequences.

Project result & customer benefit

Meinrad was able to win a major customer just a few days after its website relaunch, with the clear feedback that the customer had clearly understood what Meinrad does and achieves and had therefore chosen Meinrad as a partner. In addition, a lot of positive feedback followed on Meinrad’s new look&feel and appearance.

At the end of our collaboration, Meinrad was able to handle HubSpot completely independently and was able to implement content on the website – such as blog articles or minor changes – himself, even after completing his own WordPress training.

Customer rating on HubSpot Ecosystem: 5/5

Aug. 14.
2020

Growth Ninjas live up to their name!

The Growth Ninjas are personalities with a lot of experience and know what they are doing.
They also let us learn from their expertise (in the areas of content, sales, growth, company processes, HubSpot, WordPress, etc.) so that we can implement many things independently in the future.
We have mastered a website relaunch and a complete overhaul of our corporate design with them and are absolutely delighted.

Services offered: Logo and CI design, WordPress website development, CRM implementation, CRM migration, HubSpot onboarding, HubSpot blog