Customer: KaWa commerce

Challenge at KaWa commerce

With the aim of further company growth and a constant increase in new customers, KaWa decided to introduce the HubSpot CRM system in order to optimize and further expand its internal sales processes.

In addition, KaWa focused on adapting its digital presence to offer users an improved user journey on the website and to formulate the two core competencies of AWS and Magento more clearly for the target group.

Growth Ninja’s solution for KaWa commerce

The CRM system chosen was HubSpot. All CRM requirements were first defined in a joint workshop. KaWa’s historical and current customer data was collected, cleaned and finally imported into HubSpot. The entire sales process, including the sales funnel, was optimized and mapped in HubSpot for future sales activities. Finally, KaWa employees received extensive training in the use of HubSpot in their daily work, customer communication and customer support.

Prior to the website relaunch, a positioning was developed together with KaWa in order to derive a targeted communication strategy and strengthen the brand identity. In the course of this development, a redesign of the logo and a visual adaptation of the CI were determined in order to achieve a “modern” appearance as a company. The focus of the website relaunch was the detailed presentation of the partial services of the two main topics Amazon Web Services (AWS) and Magento online stores in order to achieve clear order and project delimitations. Offering these partial services as “modules” enables customers to request individual services or these in combination with other modules.

Project result & customer benefit

HubSpot introduction

With the introduction of HubSpot, KaWa was able to significantly simplify and automate its sales processes and improve the targeted acquisition of new customers.

Relaunch WordPress website

With the relaunch of the website and the clear positioning, KaWa became more visible in the breadth of its expertise for the target groups. The clear communication strategy also laid the foundation for improved appearance and acquisition.