FirmenABC: Successful strategy development and transformation support
FirmenABC is the leading recommendation marketing agency for small and medium-sized companies in German-speaking countries. The company presents and portrays recommendable businesses and companies from all sectors.
“The collaboration with Growth Ninjas was particularly valuable for us in a crucial phase. As a sparring partner with a trained view from the outside, they supported us in developing our strategy and accompanied us on the path to transformation. I particularly appreciate the partnership approach and the fresh impetus that helped us to gain new perspectives.”
Georg Arnold
Managing Director CompanyABC
Challenge at FirmenABC
FirmenABC was facing a generational change in management and needed support with its strategic realignment and the transformation process. The aim was to future-proof the corporate strategy and at the same time optimize internal processes – particularly in the areas of customer success and process automation. A visible change in the company’s external image was also necessary.
Growth Ninja’s solution for FirmenABC
As a sparring partner and with a trained view from the outside, we supported FirmenABC in strategy development and subsequent implementation. In doing so, we relied on a partnership-based approach to support the management in decision-making processes and set the course for a successful future.
Our services included:
- Moderation of workshops: Structured support for strategy and decision-making processes.
- Supporting the management in strategy development: Advice and support in setting the strategic course.
- Implementation support for “Customer Success”: Development and implementation of the Customer Success department.
- Project management for the new online portal: Supporting the development and implementation of FirmenABC’s award-winning online portal.
- Digitization of the order process: Specification and implementation of a digitized order process to increase efficiency.
- “Fresh view” from outside: external perspective and impetus for further development and innovation promotion.
Project result & customer benefits for FirmenABC
By working with us, FirmenABC was able to successfully overcome key strategic and operational challenges. These measures led to a significant improvement in internal processes and a sustainably stronger market presence for FirmenABC.
- New online portal:
- Massive increase in lead generation through targeted conversion optimization.
- Improved profile page for companies and businesses, allowing customers of FirmenABC to present themselves even more attractively.
- A modern, user-friendly and high-performance interface ensures a contemporary user experience.
- Optimization of order and lead processes:
- Fully automated creation of objects in CRM, eliminating manual work steps.
- Significant reduction in processing time for leads, enabling faster deals.
- Reduction of errors previously caused by manual data entry and therefore higher data quality.
- Process optimization and automation:
- Structured and efficient work through improved workflows in the areas of “Customer Success” and editing.
- Digitization and automation of important business processes to sustainably increase efficiency.
