The Buyer’s Journey maps the different stages from a lead’s perspective – from awareness that there is a problem to the decision to buy a product or service. In contrast,
As mentioned in the last article “ Successful e-mail marketing in B2B sales “it is extremely important to know the target group and to reach them in a targeted and
When most people think of email marketing, they think of newsletters – but that’s far from the only way to reach customers. When which type of e-mail is required and
The Buyer’s Journey maps the complete “journey” that your leads take from the first interaction (e.g. on the website) to the satisfied customer. Planned, in a structured way and with
In part 1 of our series we have clarified, what the North Star Metric is and what it is used for . How do I put this knowledge into practice?
Whether start-up, SME or large corporate – growth is more than ever the central focus. But how do you not get confused with all the growth strategies? How do you
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