The task of brand identity is to show through communication what emotion can be associated with the company and its services / products. We remember from the previous blog: Customers
What does my company actually stand for? What added value does my brand offer? How do I address my target groups appropriately? With the right brand positioning, you make your
Your marketing and sales strategy is no longer producing the results you hoped for? New leads fail to materialize? You may want to try a good mix of inbound and
Buyers today know more – much more! Therefore, salespeople must always be one step ahead of their customers. For example, with the help of the Inbound Sales Strategy and HubSpot.
No, you don’t have to jettison your sales funnel model. Just develop it into an overall strategy for your company: a flywheel for longer-lasting customer relationships, more sales and sustainable
The Buyer’s Journey maps the different stages from a lead’s perspective – from awareness that there is a problem to the decision to buy a product or service. In contrast,
As mentioned in the last article “ Successful e-mail marketing in B2B sales “it is extremely important to know the target group and to reach them in a targeted and
When most people think of email marketing, they think of newsletters – but that’s far from the only way to reach customers. When which type of e-mail is required and
While in recent years the marketing trend has turned more and more towards social media, one of the most interesting, as well as fruitful marketing platforms is forgotten: Emails. But
The Buyer’s Journey maps the complete “journey” that your leads take from the first interaction (e.g. on the website) to the satisfied customer. Planned, in a structured way and with
First of all: Many, many thanks to our numerous customers! As we all know, growth is in our blood! And that’s why, just 6 months after our promotion to GOLD
In part 1 of our series we have clarified, what the North Star Metric is and what it is used for . How do I put this knowledge into practice?
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