No, you don’t have to jettison your sales funnel model. Just develop it into an overall strategy for your company: a flywheel for longer-lasting customer relationships, more sales and sustainable
The Buyer’s Journey maps the different stages from a lead’s perspective – from awareness that there is a problem to the decision to buy a product or service. In contrast,
As mentioned in the last article “ Successful e-mail marketing in B2B sales “it is extremely important to know the target group and to reach them in a targeted and
While in recent years the marketing trend has turned more and more towards social media, one of the most interesting, as well as fruitful marketing platforms is forgotten: Emails. But
In part 1 of our series we have clarified, what the North Star Metric is and what it is used for . How do I put this knowledge into practice?
Whether start-up, SME or large corporate – growth is more than ever the central focus. But how do you not get confused with all the growth strategies? How do you
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