No, you don’t have to jettison your sales funnel model. Just develop it into an overall strategy for your company: a flywheel for longer-lasting customer relationships, more sales and sustainable
The Buyer’s Journey maps the different stages from a lead’s perspective – from awareness that there is a problem to the decision to buy a product or service. In contrast,
As mentioned in the last article “ Successful e-mail marketing in B2B sales “it is extremely important to know the target group and to reach them in a targeted and
When most people think of email marketing, they think of newsletters – but that’s far from the only way to reach customers. When which type of e-mail is required and
While in recent years the marketing trend has turned more and more towards social media, one of the most interesting, as well as fruitful marketing platforms is forgotten: Emails. But
The Buyer’s Journey maps the complete “journey” that your leads take from the first interaction (e.g. on the website) to the satisfied customer. Planned, in a structured way and with
In part 1 of our series we have clarified, what the North Star Metric is and what it is used for . How do I put this knowledge into practice?
Whether start-up, SME or large corporate – growth is more than ever the central focus. But how do you not get confused with all the growth strategies? How do you
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