Core competence Digital Marketing
Classic marketing has often been wrongly reduced to “pretty pictures”. Digital marketing, on the other hand, offers a universe of endless possibilities, especially in the sales and business processes.
We will show you which digital marketing strategies are most effective for your business.
And make your growth measurable. With metrics, no ifs and buts.
Digital Marketing & Social Media Campaigns
All marketing campaigns have a common goal: to strengthen your company’s image and increase performance in a meaningful and measurable way.
We build campaigns with the right content, select the appropriate channels and place them at relevant touchpoints so that they can be found and seen by your target group.
Content Marketing & Storytelling
Content is king – we’ve learned that by now. But when its queen – storytelling – is added, a stage is created on which the company and its brand are staged.
Adapted to the medium used and the target group, we use the company story to attract the viewer’s attention and direct it – with readable and interesting SEO texts that Google also likes.
Marketing Automation & Email Marketing
Email marketing is still en vogue – because newsletters are perfect for building and maintaining customer relationships. We design, produce and deliver to targeted audiences.
We do this through the use of the customer CRM tool or the integration of a new e-mail marketing tool. If e-mails are to be sent to customers for certain events – so-called triggers – we work with you to develop these sales mailings and build automated workflows and sequences.
SEA (Google Ads) & Social Ads
The increase in search queries and the general dominance of Google have led to search engine marketing (SEA) becoming increasingly important.
With strong keywords and the right approach to your target group in Google Ads campaigns, we enable you to increase your web presence quickly and efficiently. Analysis, conception and ongoing optimization lead to calculable growth – not only on Google, but also on LinkedIn, Facebook and Instagram.
KPI Measurement Frameworks
You can make a lot of claims – but we “prove” the efficiency of our strategies and measures by agreeing KPIs with you and achieving them.
These measurement frameworks also make it clear to you where there is potential for improvement and which cogwheel in the variety of measures influences which value in the framework.