You have already heard about the Flywheel for more success in sales? Ideally, you combine the Flywheel with the inbound methodology. In this way, you generate even more qualified, sustainable customer relationships.
The focus of the inbound model is on the customer and the goal of always offering them added value. This added value is relevant and helpful content as well as tailored problem solutions at every stage of the customer journey. In this way, you attract qualified customers, position yourself as a trusted source of information, and establish long-lasting customer relationships.
The inbound methodology follows 4 basic principles and includes 3 phases:
The 4 basic principles of the inbound methodology
1. CONSISTENCY: All employees can give the same answers to the same questions from customers.
2. PERSONALIZATION: Customer interactions are personalized based on the information you receive or collect from your customers.
3. OPTIMIZATION: You know the preferred communication channels of your customers and use them in a targeted manner.
4. EMPATHY: They focus on the individual customer’s needs at all times.
The goal of inbound methodology is to reach the right customers with the right content at the right time across the entire customer experience.
The 3 phases of the inbound methodology
ATTACH
Even for the first contact with customers, you offer relevant added value. You provide useful content through your website and social media channels, provide helpful answers to questions or solutions to problems. Instead of imposing, good content will draw attention to you and make you a trusted source.
INTERACT
In this phase, you build a trusting personal relationship by making the purchase decision and process as simple and straightforward as possible for your customers. You guide your customers through the individual stages of the customer journey, gathering information and convincing your customers at every step. In doing so, they lay the foundation for long-term, valuable customer relationships.
EXCITE
Your product or service must contribute to the success of your customers. To do this, you thoroughly understand your customers’ challenges, offer them solutions before a problem arises, and exceed customer expectations. By helping your customers achieve their goals, you will also be successful.
Flywheel and inbound methodology - the perfect match
The three units Marketing, Sales and Service in Flywheel complement each other perfectly with the three phases of the inbound methodology: Marketing is responsible for attracting customers, Sales for interacting and Service for inspiring customers. At the same time, the energy and dynamism from the Flywheel leads to unknowns becoming real customers and advocates for your company.
Turning customers into fans
Especially in the third phase of the inbound methodology, you should not let up. Inspiring customers, turning them into “fans” of your company, increases the speed and power of the Flywheel and reduces your own use of force. Companies that rely on the Flywheel and the inbound methodology no longer have to worry about their growth alone, but are supported by their customers. Customers generate themselves, so to speak.
If you would like support in implementing the inbound methodology and flywheel, we will be happy to advise you and help you reach your potential customers in the best possible way.
Until the next update – your Growth Ninjas,
Adrienne, David, Hermann, Johannes, Katharina B., Stefan K. & Stefan G.
